{"id":4869,"date":"2020-01-06T15:33:38","date_gmt":"2020-01-06T15:33:38","guid":{"rendered":"https:\/\/xn--sba-ona.ee\/brandi-lugu\/"},"modified":"2025-12-09T18:41:37","modified_gmt":"2025-12-09T18:41:37","slug":"brand-story","status":"publish","type":"page","link":"https:\/\/xn--sba-ona.ee\/en\/brand-story\/","title":{"rendered":"Brand Story"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:right top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:60px;--awb-padding-bottom-small:30px;--awb-background-size:40px;--awb-background-size-small:20px;--awb-flex-wrap:wrap;background-attachment:fixed;\" data-bg=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/mustir2_95protsenti_must_pisike.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-bottom:30px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-left:3px;--awb-margin-bottom-small:10px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography2-text-transform);--fontSize:12;--minFontSize:12;line-height:var(--awb-typography2-line-height);\">S\u00d5BA<\/h6><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:32px;--awb-margin-bottom-medium:20px;--awb-font-size:40px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:40;line-height:1.26;\">Brand Story<\/h2><\/div><div class=\"fusion-text fusion-text-1 md-text-align-left\" style=\"--awb-content-alignment:justify;\"><p style=\"text-align: left;\" data-start=\"66\" data-end=\"158\">S\u00d5BA products turn archaeological finds into captivating stories of the past.<\/p>\n<p style=\"text-align: left;\" data-start=\"160\" data-end=\"444\">The brand\u2019s name, <i>s\u00f5ba<\/i>, is inspired by a universal and practical outer garment worn in prehistoric Estonia. It offered protection and warmth and was an integral part of everyday life. The photo shows a reconstruction of a 13th-century <i>s\u00f5ba<\/i> from Siks\u00e4l\u00e4 (Ave Matsin, Sandra Urvak).<\/p>\n<p style=\"text-align: left;\" data-start=\"446\" data-end=\"815\">Just as the <em data-start=\"458\" data-end=\"464\">s\u00f5ba<\/em> once reflected the wearer\u2019s individuality, the fingerprint at the heart of our logo represents each person\u2019s unique touch and timeless connection to the act of creation. This symbolic detail refers directly to traces found on ancient pottery, where the fingerprints of prehistoric artisans can still be seen \u2014 a lasting bond between the maker and the created.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:8.64%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:5 \/ 4;--awb-object-position:50% 18%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><a href=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-200x300.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[476ecdda4fb7748e362]\"><img decoding=\"async\" width=\"200\" height=\"300\" alt=\"13. sajandi s\u00f5ba\" src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-scaled.jpg\" data-orig-src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-200x300.jpg\" class=\"lazyload img-responsive wp-image-5127 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271707%27%20height%3D%272560%27%20viewBox%3D%270%200%201707%202560%27%3E%3Crect%20width%3D%271707%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-200x300.jpg 200w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-400x600.jpg 400w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-600x900.jpg 600w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-800x1200.jpg 800w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-1200x1800.jpg 1200w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/11\/20240304_7721-scaled.jpg 1707w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column lightbox-link fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-color:var(--awb-color1);--awb-inner-bg-color-hover:var(--awb-color1);--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><span class=\"fusion-column-inner-bg hover-type-zoomin\"><a class=\"fusion-column-anchor\" href=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/soba.jpg\" data-rel=\"iLightbox\" aria-label=\"13. sajandi s\u00f5ba rekonstruktsioon Siks\u00e4l\u00e4st\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:5 \/ 4;--awb-object-position:48% 54%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><a href=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/soba-2.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[e6e0270c1855cc2f470]\" data-title=\"Siks\u00e4l\u00e4 s\u00f5ba rekonstruktsioon\" title=\"Siks\u00e4l\u00e4 s\u00f5ba rekonstruktsioon\"><img decoding=\"async\" width=\"750\" height=\"750\" alt=\"S\u00d5BA - Br\u00e4ndi lugu\" src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/soba-2.png\" data-orig-src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/soba-2.png\" class=\"lazyload img-responsive wp-image-4901 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27750%27%20height%3D%27750%27%20viewBox%3D%270%200%20750%20750%27%3E%3Crect%20width%3D%27750%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/soba-2-200x200.png 200w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/soba-2-400x400.png 400w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/soba-2-600x600.png 600w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/soba-2.png 750w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 750px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height fusion-column-inner-bg-wrapper fusion-animated\" style=\"--awb-padding-top:28px;--awb-padding-right:40px;--awb-padding-bottom:28px;--awb-padding-left:40px;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-size:cover;--awb-filter:opacity(100%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(92%);--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><span class=\"fusion-column-inner-bg hover-type-zoomin\"><a class=\"fusion-column-anchor\" href=\"https:\/\/xn--sba-ona.ee\/en\/collections\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-fa-align-right\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon icon-furniturearrow-right-solid circle-yes\" style=\"--awb-circlecolor:rgba(24,27,32,0);--awb-circlecolor-hover:rgba(24,27,32,0);--awb-circlebordersize:1px;--awb-font-size:14.08px;--awb-width:28.16px;--awb-height:28.16px;--awb-line-height:26.16px;--awb-margin-top:-2px;\"><\/i><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin paragraph-small\" style=\"--awb-font-size:16px;--awb-line-height:26px;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography3-font-family);--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);\"><p>View collections<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:right top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color3);--awb-background-size:40px;--awb-background-size-small:20px;--awb-flex-wrap:wrap;background-attachment:fixed;\" data-bg=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/valge-muster.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:25px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:5px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-margin-top-small:0px;--awb-spacing-right-small:3.84%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:60% 53%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.2\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1920\" height=\"2560\" alt=\"Siks\u00e4l\u00e4\" title=\"oplus_137429040\" src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926175944-scaled.jpg\" data-orig-src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926175944-scaled.jpg\" class=\"lazyload img-responsive wp-image-4898 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926175944-200x267.jpg 200w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926175944-400x533.jpg 400w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926175944-600x800.jpg 600w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926175944-800x1067.jpg 800w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926175944-1200x1600.jpg 1200w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926175944-scaled.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:5 \/ 4;--awb-object-position:49% 36%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1710\" height=\"2560\" alt=\"Siks\u00e4l\u00e4\" title=\"IMG20250926170825\" src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926170825-scaled.jpg\" data-orig-src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926170825-scaled.jpg\" class=\"lazyload img-responsive wp-image-4899 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271710%27%20height%3D%272560%27%20viewBox%3D%270%200%201710%202560%27%3E%3Crect%20width%3D%271710%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926170825-200x299.jpg 200w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926170825-400x599.jpg 400w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926170825-600x898.jpg 600w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926170825-800x1198.jpg 800w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926170825-1200x1796.jpg 1200w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/IMG20250926170825-scaled.jpg 1710w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:51% 56%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none has-aspect-ratio fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.4\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"768\" height=\"548\" alt=\"Siks\u00e4l\u00e4\" title=\"img84\" src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/img84.jpg\" data-orig-src=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/img84.jpg\" class=\"lazyload img-responsive wp-image-4900 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27768%27%20height%3D%27548%27%20viewBox%3D%270%200%20768%20548%27%3E%3Crect%20width%3D%27768%27%20height%3D%27548%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/img84-200x143.jpg 200w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/img84-400x285.jpg 400w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/img84-600x428.jpg 600w, https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/10\/img84.jpg 768w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-padding-right:18px;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:25px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-left:3px;--awb-margin-bottom-small:10PX;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography2-text-transform);--fontSize:12;--minFontSize:12;line-height:var(--awb-typography2-line-height);\">S\u00d5BA<\/h6><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:36px;--awb-font-size:40px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:40;line-height:1.26;\">Fundamentals<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:justify;\"><p style=\"text-align: left;\" data-start=\"66\" data-end=\"332\">S\u00d5BA\u2019s main distinctive feature is the<b> scientific background<\/b> of its items: each collection comes with a story, compiled or written by us, including sources and further reading for those who wish to explore in more depth.<\/p>\n<p style=\"text-align: left;\" data-start=\"334\" data-end=\"587\">At the heart of this project is Estonia\u2019s cultural heritage. Yet the detailed background stories are also <b>a tribute to the researchers<\/b> who have worked with these artefacts \u2014 those who have discovered, contextualized, preserved, and reconstructed them.<\/p>\n<p style=\"text-align: left;\" data-start=\"589\" data-end=\"867\">A commitment to authenticity also shapes S\u00d5BA\u2019s visual language. The designs are intentionally minimalistic, meant for everyday wear and use. The goal is to create <b>high-quality, lasting objects<\/b> that become a meaningful part of people\u2019s lives and remain in use for years to come.<\/p>\n<\/div><div class=\"fusion-separator fusion-no-small-visibility fusion-no-medium-visibility fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:6%;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:right top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-background-color:var(--awb-color3);--awb-background-size:40px;--awb-background-size-small:20px;--awb-flex-wrap:wrap;background-attachment:fixed;\" data-bg=\"https:\/\/xn--sba-ona.ee\/wp-content\/uploads\/2025\/09\/valge-muster.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:18px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:25px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-left:3px;--awb-margin-bottom-small:10PX;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography2-text-transform);--fontSize:12;--minFontSize:12;line-height:var(--awb-typography2-line-height);\">S\u00d5BA<\/h6><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:36px;--awb-font-size:40px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:40;line-height:1.26;\">From Fibre to Fabric<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:justify;\"><p style=\"text-align: left; \"><b>From Fibre to Fabric<\/b><\/p>\n<p style=\"text-align: left; \">It all starts with 100% cotton. Stanley &amp; Stella cotton is GOTS-certified, ensuring that the entire process \u2013 from seed to fabric \u2013 is environmentally friendly and ethical. After harvesting, the cotton is spun into yarn and turned into fabric, which is sent to Asia to be cut and sewn.<\/p>\n<p style=\"text-align: left; \"><b>Design and Print<\/b><\/p>\n<p style=\"text-align: left; \">In Estonia, we design the patterns and print them onto the fabric, giving each item its unique character. As mentioned above, our goal is to create high-quality, durable pieces that can be enjoyed for years.<\/p>\n<p style=\"text-align: left; \"><b>Sustainability<\/b><\/p>\n<p style=\"text-align: left; \">It\u2019s very important that items carrying S\u00d5BA designs are responsibly produced. In addition to GOTS certification, Stanley &amp; Stella\u2019s commitment to ethical production is confirmed by several other certifications: Fair Wear, PETA Approved Vegan, and Oeko-Tex 100.<\/p>\n<p style=\"text-align: left; \"><b>Read more:<\/b><\/p>\n<p style=\"text-align: left; \"><a href=\"https:\/\/stanleystella.com\/en-fr\/about-stanley-stella\/sustainability-like-no-other\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Stanley &amp; Stella<\/u><\/a><\/p>\n<p style=\"text-align: left; \"><a href=\"https:\/\/global-standard.org\/the-standard\" target=\"_blank\" rel=\"noopener noreferrer\"><u>GOTS<\/u><\/a><\/p>\n<p style=\"text-align: left; \"><a href=\"https:\/\/www.fairwear.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Fair Wear<\/u><\/a><\/p>\n<p style=\"text-align: left; \"><u><a href=\"https:\/\/www.oeko-tex.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">OEKO-TEX<\/a><\/u><\/p>\n<\/div><div class=\"fusion-separator fusion-no-small-visibility fusion-no-medium-visibility fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:6%;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4869","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xn--sba-ona.ee\/en\/wp-json\/wp\/v2\/pages\/4869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xn--sba-ona.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xn--sba-ona.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xn--sba-ona.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--sba-ona.ee\/en\/wp-json\/wp\/v2\/comments?post=4869"}],"version-history":[{"count":22,"href":"https:\/\/xn--sba-ona.ee\/en\/wp-json\/wp\/v2\/pages\/4869\/revisions"}],"predecessor-version":[{"id":5164,"href":"https:\/\/xn--sba-ona.ee\/en\/wp-json\/wp\/v2\/pages\/4869\/revisions\/5164"}],"wp:attachment":[{"href":"https:\/\/xn--sba-ona.ee\/en\/wp-json\/wp\/v2\/media?parent=4869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}